Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2021
Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Guld Winner in Emballage Category
Verified Award Winner
Verify Award Status for #118899The Design
About Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse
Lipton Avant Garde Special Art Edition er en kollektion af miniaturedåser til iste. Hver dåse rummer 250 ml og er let og nem at bære, og formatet er den første miniaturedåse i iste-kategorien i Rusland. Grafikken henter inspiration fra russiske avantgarde-kunstbevægelser, herunder suprematisme, abstraktionisme og kubofuturisme. Særskilte designs er parret med smagsvarianterne fersken, citron og grøn te. Kollektionen sælges kun i Rusland. Målet er at gøre mærket bemærket på hylden i en overfyldt kategori.
The Recognition
About the A' Design Award i Guld
Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lipton Avant Garde Special Art Edition Emballage til drikkevaredåse skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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