Obsessive Love Filmfestivals Hjemmeside by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Websted og Webdesign Competition Category.
BronzeWeb· 2021
Obsessive Love Filmfestivals Hjemmeside
by Min Huei Lu
Client: Academy of Art University
A' Design Award i Bronze Winner in Web Category
Verified Award Winner
Verify Award Status for #120536The Design
About Obsessive Love Filmfestivals Hjemmeside
Designeren skabte et hypotetisk filmfestivalprojekt for at fejre Alfred Hitchcocks film, som i sagens natur har en fremherskende besættelse af voyeurisme. Designet følger en tråd, hvor uopfyldte karakterer forfølger ofrene, hvilket giver dem en følelse af ejerskab, og i sidste ende motiverer mørk empowerment voyeuren til at myrde. De visuelle elementer, brugergrænsefladen og brugeroplevelsen er alle designet ud fra et voyeurperspektiv. Som voyeurs føler publikum sig på en eller anden måde medskyldige i begivenhederne på skærmen.
The Recognition
About the A' Design Award i Bronze
Obsessive Love Filmfestivals Hjemmeside er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Obsessive Love Filmfestivals Hjemmeside forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Obsessive Love Filmfestivals Hjemmeside tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
- Dimensions & Packaging
- Website Dimensions:1920px X 1080px
- Tags
- Film Festival
- Production Technology
- Camera
Adobe XD
Adobe Photoshop - Design Challenge
- The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
- Research
- The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
- Inspiration
- There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
- Project Duration
- The project started in March 2019 and finished in Jun 2019 in San Francisco.
- Operation Flow
- This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
- Team Members
- Min Huei Lu
- Image Credits
- Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu
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