Lay's 2021 Mood Match Fødevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2022
Lay's 2021 Mood Match Fødevareemballage
by PepsiCo Design and Innovation
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Fødevareemballage
Lay's 2021 Mood Match er en begrænset udgave af snackfoodemballage skabt til en eksklusiv giveaway på sociale medier. Sættet omfatter fire designs inspireret af mood rings (stemningsringe), hver forbundet til positive minder og følelser. Det erklærede formål er at skabe en følelse af energi eller at give en følelse af tryghed. Hvert design er matchet med en smag og en følelse: taknemmelighed for Grillet Ost og Tomatsuppe, optimisme for Cappuccino, kamplyst for Chili og glæde for Saltet Karamel. Emballagen giver en kort pause fra dagligdagens virkelighed.
The Recognition
About the A' Design Award i Jern
Lay's 2021 Mood Match Fødevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Lay's 2021 Mood Match Fødevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Lay's 2021 Mood Match Fødevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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