Lay's Flavor Swap Influencer Kit Fødevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2022
Lay's Flavor Swap Influencer Kit Fødevareemballage
by PepsiCo Design and Innovation
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Fødevareemballage
Lay's Flavor Swap Influencer Kit er et emballagedesign skabt til et sommerprogram, der bragte smagene fra Funyuns og Doritos til Lay's chips. Emballagen kombinerer det nuværende Lay's-posedesign med hver smags brandfarver: blå til Cool Ranch og grøn til Funyuns. Et mønster af koncentriske ringe genkalder formerne fra de originale chips og fremhæver samarbejdet mellem brandene. Et samlet influencer-kit blev også produceret og leveret til medieprofiler for at sætte gang i debatter om programmet.
The Recognition
About the A' Design Award i Jern
Lay's Flavor Swap Influencer Kit Fødevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Lay's Flavor Swap Influencer Kit Fødevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Lay's Flavor Swap Influencer Kit Fødevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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