Unless Agency Website by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Websted og Webdesign Competition Category.

JernWeb· 2022

Unless Agency Website

by Fanny De Bray

Client: Unless agency

A' Design Award i Jern Winner in Web Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Website

Unless Agency er en hjemmeside skabt som en del af en bredere brandidentitet for et konsulent- og kommunikationsbureau. Hjemmesiden blev udviklet efter en markedsanalyse af trends, konkurrenternes positionering og branchepraksis, hvilket førte til en brandplatform, der definerer de centrale budskaber. Konturen af brandmonogrammet bruges til at tegne cirkulære geometriske former, som strukturerer tekst og fotografier, og til at danne ikoner, der illustrerer nøglepunkter. Farver og billeder er inspireret af naturen og af luksusverdenen og afspejler bureauets værdier og præcise tilgang.

The Recognition

About the A' Design Award i Jern

Unless Agency Website er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Unless Agency Website forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Unless Agency Website respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.