Jern Emballage · 2023
Gojaming Juicepakning
by Qichao An
- A' Design Award i Jern 2023 in Emballage
- CLIENT: Mornice Brand Design
- Estimated Number of Design Views: 12,540
- Verification code 5294316729 · Verify this award
Colors
About Gojaming Juicepakning
Gojaming er et emballagedesign til en serie af friskpresset frugtjuice. Emballagen består af en PET-flaske med en påsat etiket, der måler 70 mm i bredden, 35 mm i dybden og 200 mm i højden. Elementer fra Gojaming-logoet er forstørret og anvendt som det primære visuelle udtryk for hele pakken, hvilket skaber en samlet brandidentitet. Serien har tre smagsvarianter, og hver smag har fået tildelt en farve, der matcher den tilhørende frugt. Farverne og frugtelementerne hjælper forbrugerne med hurtigt at identificere den enkelte smagsvariant.
About the A' Design Award i Jern
Gojaming Juicepakning er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Gojaming Juicepakning forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Gojaming Juicepakning respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Press Kit
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
