Kweichow Moutai Emballage til spiritus af Yi Huang and Pei Luo er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2025
Kweichow Moutai Emballage til spiritus
Klient: Moutai Industrial Design Center
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
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Om Kweichow Moutai Emballage til spiritus
Kweichow Moutai er et emballagedesign til en kinesisk spiritus, der sælges i Japan. Flaskens form er baseret på den klassiske Moutai-flaske og henter sine farver og karakter fra Ru-ovnens porcelæn, som opstod under Tang-dynastiet. Kalligrafien på emballagen stammer fra et digt af den japanske digter prins Nagaya, skrevet under Tang-dynastiet. Den samme sætning fremgik af nødhjælpsforsyninger sendt fra Japan til Wuhan, hvilket minder om den lange kulturelle udveksling mellem de to lande. Emballagen måler 77 gange 77 gange 173 millimeter. Designet fungerer som et medium for kulturel udveksling.
Anerkendelsen
Om A' Design Award i Guld
Kweichow Moutai Emballage til spiritus er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Kweichow Moutai Emballage til spiritus forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Kweichow Moutai Emballage til spiritus skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensioner & Emballage
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Produktionsteknologi
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Designudfordring
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Forskning
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Projektvarighed
- Renhuai city 24 July 2023 - 7 August 2023
- Driftsflow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Teammedlemmer
- Design Director [Yi Huang]
Creative Director [Pei Luo] - Billedkreditering
- Moutai Industrial Design Center
Sponsoreret
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