Menhao Tea Teemballage by Chushan Design

Menhao Tea Teemballage by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2025

Menhao Tea Teemballage

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #170869

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The Design

About Menhao Tea Teemballage

Menhao Tea er et emballagesystem til te, udformet som et arkivopbevaringsetui. Designet kortlægger seks tekategorier på et fylogenetisk træ med oprindelseskoordinater, håndværkstidslinjer og smagsskalaer. Hver indre kapsel angiver geografiske koordinater, træets alder og forarbejdningsdetaljer, hvilket erstatter vage smagsbetegnelser med målbare værdier. Etuiet er fremstillet af vaskbart kraftpapir og lukkes med en bomuldssnor, så æsken kan genbruges. Foliepræg i bronze og sølv fremhæver tegrensmotiver og parametre. Hver æske indeholder 66 breve à 3,6 gram.

The Recognition

About the A' Design Award i Guld

Menhao Tea Teemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Menhao Tea Teemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Menhao Tea Teemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.