Zhang Gong Lao Jiu 1975 Spiritusemballage by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2026
Zhang Gong Lao Jiu 1975 Spiritusemballage
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #173412The Design
About Zhang Gong Lao Jiu 1975 Spiritusemballage
Zhang Gong Lao Jiu 1975 er emballage designet til en kinesisk spiritus. Den overordnede form er inspireret af de århundredgamle robinietræer, der vokser på destilleriets grund. Den ydre æske er fremstillet af miljøvenlig papirmasse, og barktexturen er skabt ved prægning i stedet for bläktryk. Flasken er brændt med kinesisk hvid glasur, og ovnforvandlingen skaber naturlige mønstre i visse områder. Flaskens overflade minder om den slidte tekstur i gamle gæringsgruber. Emballagen måler 125 gange 125 gange 290 millimeter.
The Recognition
About the A' Design Award i Sølv
Zhang Gong Lao Jiu 1975 Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhang Gong Lao Jiu 1975 Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhang Gong Lao Jiu 1975 Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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