Fenjiu Jujiang Lingqiong Spiritusemballage by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2026
Fenjiu Jujiang Lingqiong Spiritusemballage
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #173413The Design
About Fenjiu Jujiang Lingqiong Spiritusemballage
Fenjiu Jujiang Lingqiong er et emballagedesign til en kinesisk baijiu-spiritus. Det bjergformede ydre låg leder tankerne hen på Luliang-bjergene, brandets fødested, og kan løftes af for at nå flasken indeni. Flasken har en lille munding og en spids bund, en form der blev brugt i kinesisk baijiu-fremstilling for omkring seks tusind år siden. Flasken er formet i hånden i keramik og afsluttet med en ædelstensglasur. Den ydre emballage anvender platinkrystal og højtemperatur-metalfarvning. Den skulpturelle form gør det muligt at betragte den fra alle sider.
The Recognition
About the A' Design Award i Sølv
Fenjiu Jujiang Lingqiong Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Fenjiu Jujiang Lingqiong Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fenjiu Jujiang Lingqiong Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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