Guojiao 1573 Baijiu-emballage by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2026
Guojiao 1573 Baijiu-emballage
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #173415The Design
About Guojiao 1573 Baijiu-emballage
Guojiao 1573 er et emballagedesign i begrænset oplag til en eksklusiv kinesisk baijiu. Designet trækker på loong-figuren, et lykkebringende symbol i kinesisk kultur. Tredimensionel skulpturering fremstiller loong-figuren på tværs af både flasken og den ydre emballage, og dele af figuren forbliver skjult i formerne. Flasken er fremstillet med en ældgammel keramikteknik med brænding i ovn og er formet i hånden. Emballagen måler 205 gange 170 gange 295 millimeter. Den rolige og raffinerede form inviterer forbrugeren til at udforske og åbne emballagen.
The Recognition
About the A' Design Award i Sølv
Guojiao 1573 Baijiu-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Guojiao 1573 Baijiu-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Guojiao 1573 Baijiu-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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