Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske
by Li Zuo
Client: Wendao WD Creativity
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske
Taiyuan ZHI Yuanyi er et flaskeemballagedesign til spiritus, skabt for Moutai Group. Designet bryder med den etablerede Moutai-stil og bevarer kun den velkendte flaskeform, som er forstørret og gjort højere. Vand er det centrale tema, eftersom spiritus beskrives som et vand, der bærer følelser. Overfladen viser et mønster af havvand og klipper hentet fra gamle officielle kåber sammen med traditionelle lykkevarslende motiver. Bølger, stående sten og skyer antyder lykke og langt liv. Dekorationen er brændt på glasflasken.
The Recognition
About the A' Design Award i Sølv
Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Moutai Group's - Taiyuan ZHI Yuanyi Emballage til spiritusflaske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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