The Soul of Maotai Flavour Wu Emballage til spiritusflaske by Li Zuo

The Soul of Maotai Flavour Wu Emballage til spiritusflaske by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2020

The Soul of Maotai Flavour Wu Emballage til spiritusflaske

by Li Zuo

Client: Wendao WD Creativity

A' Design Award i Sølv Winner in Emballage Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Emballage til spiritusflaske

Wu er et emballagedesign til en eksklusiv spiritus med Maotai-smag. Flasken er formet som en dråbe væske og udtrykker idéen om, at spiritussen indeni er en forfinet essens. Glasoverfladen er glaseret, og logoet er forgyldt. Den ydre æske er fremstillet af naturligt træ udskåret med et vandmønster, der harmonerer med flaskens form og kan genanvendes. En træskåret glasform blev anvendt i produktionen. Det komplette sæt måler 260 mm i bredden, 140 mm i dybden og 300 mm i højden. Designet hjælper køberne med at forstå spiritussens karakter.

The Recognition

About the A' Design Award i Sølv

The Soul of Maotai Flavour Wu Emballage til spiritusflaske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. The Soul of Maotai Flavour Wu Emballage til spiritusflaske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. The Soul of Maotai Flavour Wu Emballage til spiritusflaske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo