Bionyalux Hudplejepakke by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award i Platin in Emballagedesign Competition Category.
PlatinEmballage· 2020
Bionyalux Hudplejepakke
Client: Bionyalux
A' Design Award i Platin Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #89695
The Design
About Bionyalux Hudplejepakke
Konceptet med at gendanne hud i nye hudplejeprodukter falder sammen med nul byrden ved bagasse-genbrug, miljøbeskyttelse og økologisk koncept. Fra produktfunktionerne i den 60-dages begrænsede holdbarhed i fødevarekvalitet i den 30-dages behandlingsproces til hudforbedring er 30 og 60 valgt som det visuelle genkendelsessymbol for produktet, og de tre stadier af anvendelse, 1,2, 3 er integreret i visionen.
The Recognition
About the A' Design Award i Platin
Bionyalux Hudplejepakke er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Bionyalux Hudplejepakke udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Bionyalux Hudplejepakke er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao - Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
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