Winetime Seafood Emballage by Olga Takhtarova

Winetime Seafood Emballage by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 A' Design Award i Platin in Emballagedesign Competition Category.

PlatinEmballage· 2020

Winetime Seafood Emballage

by Olga Takhtarova

Client: Sot B&d

A' Design Award i Platin Winner in Emballage Category

960,747
Verified Award Winner
Verify Award Status for #92361

Udforsk mere View at A' Design Award Press Release Award Badge

Colors

The Design

About Winetime Seafood Emballage

Pakningsdesignet til Winetime Seafood-serien skal demonstrere produktets friskhed og pålidelighed, bør det adskille det positivt fra konkurrenterne, være harmonisk og forståeligt. De anvendte farver (blå, hvid og orange) skaber en kontrast, understreger vigtige elementer og reflekterer brandpositionering. Det udviklede unikke koncept skelner serien fra andre producenter. Strategien med visuel information gjorde det muligt at identificere produktsortimentet i serien, og brugen af illustrationer i stedet for fotos gjorde emballagen mere interessant.

The Recognition

About the A' Design Award i Platin

Winetime Seafood Emballage er vinder af A' Design Award i Platin, en overordentlig prestigefyldt anerkendelse, der tildeles virkelig enestående, elegante og storslåede designs. Platinvinderne er skaberværkets vidundere, vidnesbyrd om grænserne for intellektuel kreativitet, og de viser deres designeres uovertrufne professionalisme og geni. Disse designs forventes at være de mest ansete værker, der definerer en æras æstetik, bidrager til samfundets trivsel og flytter grænserne for kunst, videnskab, design og teknologi. Winetime Seafood Emballage udviser et transcendent niveau af fortræffelighed og gør uden tvivl verden til et bedre sted med sine fordelagtige og værdifulde egenskaber. Winetime Seafood Emballage er et værk, der har vundet A' Design Award i Platin, og som vækker længsler, inspirerer, begejstrer, glæder og skaber stor glæde.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions & Packaging: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Production Technology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Research: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Project Duration: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Image Credits: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com