Ningxiahong Reign Title Spiritusflaske by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Ningxiahong Reign Title Spiritusflaske
Client: The Ningxiahong Wolfberry Liquor
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #89801The Design
About Ningxiahong Reign Title Spiritusflaske
Kombinationen af "produkt + kalligrafi + regeringstitel" skaber en markant visuel identitet. En regeringstidstitel er et lykkebringende ord, der leverer et godt ønske. Når det anvendes på produktpakken i form af kalligrafi, har produktet et aftryk på klassisk kinesisk kultur og en social egenskab, og de lykkebringende velsignelser af produktet for forbrugerne leveres, så forbrugerne har mere at tale om, når de drikker .
The Recognition
About the A' Design Award i Bronze
Ningxiahong Reign Title Spiritusflaske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ningxiahong Reign Title Spiritusflaske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ningxiahong Reign Title Spiritusflaske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Dimensions & Packaging
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
- Production Technology
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- Design Challenge
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- Inspiration
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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