Ningxiahong Rock Painting Bronze Script Spiritusflaske by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Ningxiahong Rock Painting Bronze Script Spiritusflaske
Client: The Ningxiahong Wolfberry Liquor
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #89802The Design
About Ningxiahong Rock Painting Bronze Script Spiritusflaske
Stenmalerier af Helan-bjergene er en repræsentant for den kinesiske kultur og den berømte kulturarv fra Ningxia, mens bronzeskriftet er fra bronzevarer. Derfor kombinerer Designer disse to repræsentative elementer som kernesymbolerne for kulturel identitet i flaskens pakkedesign og integrerer dette produkt med traditionel kinesisk kultur for at forbedre kulturelle identitet for avancerede forbrugere med dette produkt.
The Recognition
About the A' Design Award i Bronze
Ningxiahong Rock Painting Bronze Script Spiritusflaske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ningxiahong Rock Painting Bronze Script Spiritusflaske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ningxiahong Rock Painting Bronze Script Spiritusflaske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Dimensions & Packaging
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Production Technology
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Design Challenge
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspiration
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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