Amsalem Leisure Websted af Dana Freud er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Websted og Webdesign.
JernWeb· 2020
Amsalem Leisure Websted
af Dana Freud
Klient: Dana Freud
Vinder af A' Design Award i Jern i kategorien Web
Verificeret Prisvinder
Verificer Prisstatus for #95866Designet
Om Amsalem Leisure Websted
Amsalem Leisure er et responsivt rejsewebsted skabt til planlægning af ferier. Booking-systemet giver brugerne mulighed for at reservere fly, hoteller, biludlejningstjenester og nærliggende seværdigheder. En stor søgelinje med markant typografi og skræddersyede illustrationer forvandler en funktionel egenskab til et centralt designelement. Facetteret navigation og dynamisk filtrering hjælper besøgende med hurtigt at finde og udforske ferie- og fritidsdestinationer. Udvalgte fotografier med varm belysning skaber en indbydende atmosfære. Layoutet tilpasser sig automatisk til hver skærmstørrelse og enhed.
Anerkendelsen
Om A' Design Award i Jern
Amsalem Leisure Websted er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Amsalem Leisure Websted forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Amsalem Leisure Websted respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
- Dimensioner & Emballage
- The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
- Tags
- tourism design, UI, UX, website design, vacation
- Produktionsteknologi
- The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
- Designudfordring
- The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
- Forskning
- Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
- Inspiration
- The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
- Projektvarighed
- The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
- Driftsflow
- The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.
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