Chinese Zodiac Tüpograafia by Mengyu Cao

Chinese Zodiac Tüpograafia by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2021

Chinese Zodiac Tüpograafia

by Mengyu Cao

Client: YiQi Hanzi

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Tüpograafia

Hiina sodiaagi tüpograafia sisaldab 12 tähemärki. Rott, härg, tiiger, jänes, draakon, madu, hobune, kits, ahv, kukk, koer, siga. Selles on ühendatud hiina kalligraafia ja Hiina traditsiooniline akvarelljoonistus. Disainmõtlemisega murrab see algupäraseid kalligraafia vorme ja lisab sellele harmooniliselt loomingulisi jooniseid, et näidata iga tegelase tähendust enda sees. Hiina tähemärgid tunduvad inimestele, kes hiina keelt ei oska, alati keerukate joonistustena. Selle projekti eesmärk on muuta hiina tähemärgid kõigile arusaadavaks, et levitada Hiina kultuuri.

The Recognition

About the Rauaauhind A' Design Award

Chinese Zodiac Tüpograafia on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Chinese Zodiac Tüpograafia peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Chinese Zodiac Tüpograafia on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao