It Is In Your Genes Dünaamiline Identiteet by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dünaamiline Identiteet by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2023

It Is In Your Genes Dünaamiline Identiteet

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Pronksauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Dünaamiline Identiteet

See brändi identiteet loodi genotüpiseerimisteenuse jaoks, mille abil saab tuvastada eelsoodumust võimalikele geneetilistele haigustele. Nii nagu DNA struktuur, oli ka disainikontseptsioon üles ehitatud koodide süsteemile, nimelt spetsiaalselt loodud morsekoodidele, mis tähistavad tähestiku tähti. Sel viisil saab visualiseerida mis tahes sõna, muutes staatilise logo dünaamiliseks identiteediks. Logo, mis on koodidega kirjutatud Kliendi nimi, võtab DNA kaksikspiraalse struktuuri kuju. Nii kajastub Kliendi äri identiteedis nii kontseptuaalselt kui ka visuaalselt.

The Recognition

About the Pronksauhind A' Design Award

It Is In Your Genes Dünaamiline Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. It Is In Your Genes Dünaamiline Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. It Is In Your Genes Dünaamiline Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon