Disainilahendus Feral Horses Brand Identity Ettevõtte identiteet, mille autor on Emanuele Grittini, on kõrgelt hinnatud 2018 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2018

Feral Horses Brand Identity Ettevõtte identiteet

disainer: Emanuele Grittini

Klient: Feral Horses

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Feral Horses Brand Identity Ettevõtte identiteet

Feral Horses'i brändi identiteet on ettevõtte identiteet, mis on loodud kaasaegse kunstiinvesteeringute valdkonnas tegutsevale ettevõttele. Identiteet kõnetab kolme sihtrühma: kunstihuvilisi, professionaalseid kauplejaid ja uudishimulikke saavutajaid. Üks piktogramm ühendab brändi kunstilise ja finantsilise poole. Logo ja selle variandid on pikslitäpsed, mistõttu jääb märk selgeks ja äratuntavaks. Värvid määratleti Pantone süsteemi abil ja teisendati seejärel sRGB ja CMYK formaati. Valitud fondid toimivad nii trükis kui ka ekraanil.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Feral Horses Brand Identity Ettevõtte identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Feral Horses Brand Identity Ettevõtte identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Feral Horses Brand Identity Ettevõtte identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Mõõtmed ja pakend: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Sildid: art, investment, economy, financial, artist, artwork,
Tootmistehnoloogia: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Disainiülesanne: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Uurimistöö: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiratsioon: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Projekti kestus: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Tööprotsess: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.