Peace and Presence Well-Being Bränding by Lisa Winstanley

Peace and Presence Well-Being Bränding by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2020

Peace and Presence Well-Being Bränding

by Lisa Winstanley

Client: Peace & Presence Well-being UK

Hõbeauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #87317

Uuri lähemalt Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Peace and Presence Well-Being Bränding

Peace and Presence Well-being on Ühendkuningriigis asuv tervikliku teraapia ettevõte, mis pakub selliseid teenuseid nagu refleksoloogia, holistiline massaaž ja reiki keha, vaimu ja vaimu noorendamiseks. Brändi P&PW visuaalne keel põhineb soovil kutsuda esile rahulik, rahustav ja lõõgastav olek, mis on inspireeritud nostalgilistest lapsepõlvemälestustest loodusest, lähtudes konkreetselt jõekallastel ja metsamaastikel leiduvast taimestikust ja loomastikust. Värvipalett on saanud inspiratsiooni Gruusia vee omadustest nii nende algses kui ka oksüdeeritud olekus, võimendades taas möödunud aegade nostalgiat.

The Recognition

About the Hõbeauhind A' Design Award

Peace and Presence Well-Being Bränding on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Peace and Presence Well-Being Bränding peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Peace and Presence Well-Being Bränding on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions & Packaging: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tags: branding, visual identity, logo, stationery, packaging, merchandise
Production Technology: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Design Challenge: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Research: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiration: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Project Duration: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Operation Flow: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.