FM993 30th Urteurreneko Logotipoa by Baoquan Luo and Zhiwei Lv

FM993 30th Urteurreneko Logotipoa by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2021

FM993 30th Urteurreneko Logotipoa

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

Brontzezko Saria A' Design Award Winner in Grafismoa Category

10,382

Verified Award Winner

Verify Award Status for #119938

View at A' Design Award Press Release Award Badge

Colors

The Design

About FM993 30th Urteurreneko Logotipoa

FM993 30th Guangdong Irrati eta Telebistako 993 Music FM irratiaren 30. urteurrenerako sortutako logotipoa da. Irrati-seinalea da elementu bisual nagusia, eta 993 eta 30 zenbakiak irrati-ereduan txertatzen dira forma positibo eta negatiboen bidez. Konposizioak soinu-uhinak, izar-euriak, pentagramak eta suziri erradialak hartzen ditu erreferentziatzat. Logotipoa batez ere metalez egina dago, nahiz eta akrilikoa ere erabil daitekeen. Marka argi ikusten da aurretik begiratuta, eta erliebe erdibiribil eta geruza anitzeko itxura hartzen du albotik ikusita.

The Recognition

About the Brontzezko Saria A' Design Award

FM993 30th Urteurreneko Logotipoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. FM993 30th Urteurreneko Logotipoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. FM993 30th Urteurreneko Logotipoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng