Coach the Coaches Futbol Gida Liburua by Natasha Mozz

Coach the Coaches Futbol Gida Liburua by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Inprimaki eta Argitaratutako Komunikabide Diseinua Competition Category.

BrontzeInprimakia· 2022

Coach the Coaches Futbol Gida Liburua

by Natasha Mozz

Client: Adidas

Brontzezko Saria A' Design Award Winner in Inprimakia Category

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The Design

About Coach the Coaches Futbol Gida Liburua

Coach the Coaches 10 eta 14 urte bitarteko jokalarientzako futbol entrenamendu-programa baterako gida-liburu bat da. Gida-liburua futbol entrenatzaileentzat prestatu zen, programa eguneroko lanean aplikatu ahal izateko. Jatorrizko material testu-mordoez betea zegoen, eta argibide argi bihurtu ziren, batez ere infografiez osatuak. Kolore-paleta ausart batek atal artean nabigatzen laguntzen du, eta orrialde bakoitzaren alboko xafla-luzerak azpikategoria adierazten du. Futbol-zelaiaren sareta eta jarraibide teknikoek osatzen dute estilo bisualaren oinarria.

The Recognition

About the Brontzezko Saria A' Design Award

Coach the Coaches Futbol Gida Liburua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Coach the Coaches Futbol Gida Liburua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Coach the Coaches Futbol Gida Liburua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release