Gorgeous Frontier Highway Marka Identitatea by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
BurdinaGrafismoa· 2022
Gorgeous Frontier Highway Marka Identitatea
by Zhuang Li
Client: China National Highway G331
Burdinazko Saria A' Design Award Winner in Grafismoa Category
- 10,293
- Verified Award Winner
- Verify Award Status for #139017
The Design
About Gorgeous Frontier Highway Marka Identitatea
Gorgeous Frontier Highway Txinako G331 Errepide Nazionalarentzat sortutako marka identitatea da. Errepidea Txinaren iparraldeko mugatik zehar doa, eta Heilongjiang probintzian mugako defentsarako errepide luze bat osatzen du. Diseinu-elementuak geomorfologiatik, landaretzatik eta errepidetik bertatik hartuak dira. Zirkulu-erdi batek erliebea irudikatzen du, hosto batek landaretza, eta lerro batek errepidea. Elementu horiek elkarturik, kultura naturala forma grafiko modernoekin bat egiten dute. Identitateak ibilbidearen lau urtaroak eta bertako kultura bizia islatzen ditu.
The Recognition
About the Burdinazko Saria A' Design Award
Gorgeous Frontier Highway Marka Identitatea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Gorgeous Frontier Highway Marka Identitatea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Gorgeous Frontier Highway Marka Identitatea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
- Inspiration
- The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
- Team Members
- Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang
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