River Liu diseinatzailearen Tibet Shannan Identitate Korporatiboa

River Liu diseinatzailearen Tibet Shannan Identitate Korporatiboa lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2023

Tibet Shannan Identitate Korporatiboa

diseinatzailea: River Liu

Bezeroa: River Liu Design

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Diseinua

Tibet Shannan Identitate Korporatiboa Diseinuari Buruz

Tibet Shannan proiektua Shannan turismoaren industria sustatzera zuzenduta dago. Logotipo adierazgarri bat sortuz, hiriaren inpresioa zabaltzeko produktu sistematikoen eta giden turistikoen bidez. Logotipoaren inspirazioa Shannan-en ezaugarrietatik ateratzen da eta sinbolo bihurtzen da arte garaikidearen bidez. Logotipoa bera polifazetikoa eta eskalagarria da, produktu ezberdinetan ezin hobeto integratzeko gai dena. Lan honek ikusleei energia positiboa eta interesgarria ekartzea espero du, merkatu modernoaren beharrak hobeto asetzeko eta antzinako hiri honi bere alderdi anitzak erakusten lagunduz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Tibet Shannan Identitate Korporatiboa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tibet Shannan Identitate Korporatiboa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tibet Shannan Identitate Korporatiboa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Neurriak eta Ontziratzea: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Etiketak: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Produkzio Teknologia: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Diseinu Erronka: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Ikerketa: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspirazioa: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Proiektuaren Iraupena: The project started in July 2021 in China and finished in Jun 2022.
Eragiketa Fluxua: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patenteak: Copyrights belong to River Liu,2022
Taldekideak: River Liu
Irudi Kredituak: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.