Ranger Nortasun Bisuala by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2023

Ranger Nortasun Bisuala

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Nortasun Bisuala

Ranger bidaiari gazteei zuzendutako hotel baterako sortutako nortasun bisual bat da. Nortasunak bezero bakoitza ranger batekin alderatzen du, fantasiazko istorioetatik ezaguna den pertsonaia batekin. Ranger maskara bat erabiltzen da elementu sortzaile nagusi gisa, eta hortik ranger ekipamenduaren ikur sorta bat eratortzen da. Ikurrak bulego-materialei eta hoteleko materialei aplikatzen zaizkie tamaina estandarretan, eta bezeroak elkarreragitera gonbidatzen dituzten elementuetan ere erabiltzen dira. Logotipoa laser folio-inpresioz inprimatzen da, horrela azalak angelu ezberdinetatik ikusita distira aldakor bat erakusten du.

The Recognition

About the Burdinazko Saria A' Design Award

Ranger Nortasun Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Ranger Nortasun Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Ranger Nortasun Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.