Plants Trade Kontzeptu Liburua Eta Kartela by Tsuyoshi Omori

Plants Trade Kontzeptu Liburua Eta Kartela by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2019

Plants Trade Kontzeptu Liburua Eta Kartela

by Tsuyoshi Omori

Client: Plants Trade

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About Plants Trade Kontzeptu Liburua Eta Kartela

PLANTS MERKATUA ale botanikoen forma berritzaile eta artistikoen multzoa da, material didaktikoak baino gizakien eta naturaren arteko harreman hobea eraikitzeko garatua. Plants Trade Concept Book liburua sormen produktu hau ulertzen laguntzeko prestatu zen. Liburuak, produktuaren tamaina berdinean diseinatuta, naturaren argazkiak ez ezik naturaren jakindurian inspiratutako grafiko bereziak ditu. Interesgarriagoak dira grafikoak letra-tipo bidez arretaz inprimatuta egotea, irudi guztiak kolore edo ehundura aldatzeko, landare naturalak bezala.

The Recognition

About the Zilarrezko Saria A' Design Award

Plants Trade Kontzeptu Liburua Eta Kartela Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Plants Trade Kontzeptu Liburua Eta Kartela erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Plants Trade Kontzeptu Liburua Eta Kartela jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.