Vivo X80 Bûtenreklamekampanje troch Output

Vivo X80 Bûtenreklamekampanje troch Output is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2023

Vivo X80 Bûtenreklamekampanje

troch Output

Klant: Output

A' Design Award yn Sulver Winner yn de kategory Reklame

561,088

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #142549

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Vivo X80 Bûtenreklamekampanje

Vivo X80 is in bûtenreklamekampanje dy't makke is om in searje smartphones te promoatsjen. Yn stee fan in brilloas 3D-skerm heech op in gebou brûkt de kampanje in gigantysk flierskerm dat direkt op 'e grûn pleatst is, sadat taskôgers fan tichtby sjen kinne. De ynhâld is opboud yn sân akten en waard toand yn Shenzhen en Xian. Twa radars en technology foar it fêstlizzen fan it minsklik lichem folgje de posysje en beweging fan it publyk, sadat de bylden reagearje op de taskôgers. Foar de werjefte wurdt laserprojeksjetechnology brûkt.

De Erkenning

Oer de A' Design Award yn Sulver

Vivo X80 Bûtenreklamekampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Vivo X80 Bûtenreklamekampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Vivo X80 Bûtenreklamekampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Ofmjittingen & Ferpakking: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Labels: Naked eye 3d, Interactive, Epic, Innovation, Creative
Produksjetechnology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Untwerpútdaging: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Undersyk: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Ynspiraasje: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Projektdoer: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operaasjestreamferrin: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Ofbyldingskrediten: Photographer: Xujie Yan