Odea Holistyske Finansjeel App troch Odeabank A.S

Odea Holistyske Finansjeel App troch Odeabank A.S is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Mobyle Technologyen, Applikaasjes en Software Ûntwerp.

BrûnsMobyl· 2023

Odea Holistyske Finansjeel App

troch Odeabank A.S

Klant: Odea Bank A.S

A' Design Award yn Brûns Winner yn de kategory Mobyl

24,962

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150019

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Odea Holistyske Finansjeel App

Odea is in super-app dy't sil wurkje as in wiidweidich finansjeel ark foar Odeabank-klanten. It is in holistyske ynvestearringsoplossing yn 'e Turkske merk. De fisy fan it bedriuw is om de "fygitale" bank fan Turkije. Odea's ûntwerp lit klanten alle finansjele produkten en saldo's yn ien eachopslach sjen, en jout de brûker in gefoel fan dúdlikens en maklike tagong ta nedige ynformaasje. Odea biedt in maatwurk oanpak foar finansjele produkten dy't bedriuwsgroei stypje en oannimmen fan it digitale kanaal driuwe.

De Erkenning

Oer de A' Design Award yn Brûns

Odea Holistyske Finansjeel App is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Odea Holistyske Finansjeel App wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Odea Holistyske Finansjeel App foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Ofmjittingen & Ferpakking: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Labels: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Produksjetechnology: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Untwerpútdaging: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Undersyk: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Ynspiraasje: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Projektdoer: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Operaasjestreamferrin: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patinten: Copyrights belong to Odeabank A.S, 2023
Teamleden: Odeabank CX Design Team
Ofbyldingskrediten: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023