Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille by Zhang Zhipeng

Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2020

Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille

by Zhang Zhipeng

Client: Fen Jiu Group

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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The Design

About Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille

Téacs an Leabhair: Is pacáistíocht é Fenjiu atá deartha do bhiotáille Shíneach. Tá an buideál déanta de ghloine le críoch spraeáilte gorm thrédhearcach. Tá ocht dtaobh ar chorp an bhuidéil, agus tá cruth bhláth an aibreoige ar an gclaibín. Cruthaítear an patrún ar bharr an bhuidéil i gceithre shraith a mheabhraíonn tonnta. Cuirtear bróinsiú ar an mbuideál, agus tá an bosca seachtrach déanta as páipéar speisialta dubh le bróinsiú. Coinníonn an buideál 500 ml agus tá sé 25.5 cm ar airde. Cuireann an dearadh móitífeanna traidisiúnta bláthfhuinneoige le chéile le foirm nua-aimseartha chun cultúr na Síne a chur i láthair do thomhaltóirí níos óige.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Fenjiu Feidhm Bhunúsach: Pacáistíocht Bhiotáille as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tags: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Production Technology: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Design Challenge: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Research: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiration: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Project Duration: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Operation Flow: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Team Members: Design director: Zhang Zhipeng
Image Credits: Zhang Zhipeng