Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman by Tiger Pan

Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman

by Tiger Pan

Client: Shandong Luhua Group

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman

Téacs an Leabhair: Is pacáistiú é Luhua Xiaomo a dearadh do mheilt ola seasman, ola láimhdhéanta a tháirgtear i mbeagáin. Is buidéal gloine sorcóireach dhíreach í an coimeádán, 50 mm ar trastomhas agus 210 mm ar airde. Fillean an lipéad greamaitheach 350 céim timpeall an bhuidéil agus tá sé leagtha amach ar nós seanpháipéar nuachta, ag cur i gcuimhne dúinn tráth nuair a bhíodh bia fillte i bpáipéar nuachta. Tá na carachtair socraithe go ceartingearach, ar an dóigh chéanna a bhíodh ar sheanchomharthaí siopa Síneacha. Bíonn an bhearna chúng nach bhfuil clúdaithe ina marc steelyard clóchoinnithe a thaispeánann an méid ola atá istigh.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Luhua Xiaomo Feidhm Bhunúsach: Pacáistiú Ola Seasman riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie