Co Ba Coffee Pacáistíocht Caife by My Linh Mac

Co Ba Coffee Pacáistíocht Caife by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Co Ba Coffee Pacáistíocht Caife

by My Linh Mac

Client: Mmac

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Pacáistíocht Caife

Is dearadh pacáistíochta é Co Ba Coffee a cruthaíodh do bhranda caife Vítneamach. Léiríonn an phacáistíocht caife uibhe, deoch traidisiúnta ón Vítneam nach bhfuil mórán aithne air fós i dtíortha eile. Tá an lógó bunaithe ar phortráid mhionlaíoch de bhunaitheoir an bhranda. Tagann ainm an bhranda ó théarma Vítneamach a chiallaíonn aintín, ag cur ceangail teaghlaigh agus saol an phobail i gcuimhne. Tógadh na dathanna ón tírdhreach talmhaíochta ina bhfástar na pónairí caife. Úsáidtear páipéar in-athchúrsáilte agus poileistear do na málaí agus don stáiseanóireacht. Tá an dearadh nua-aimseartha dírithe ar ólóirí caife atá ar an mbóthar.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Co Ba Coffee Pacáistíocht Caife Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Co Ba Coffee Pacáistíocht Caife ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Co Ba Coffee Pacáistíocht Caife riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac