Frangi Premium Pacáistíocht Chúram Craicinn by Tiger Pan

Frangi Premium Pacáistíocht Chúram Craicinn by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Frangi Premium Pacáistíocht Chúram Craicinn

by Tiger Pan

Client: Frangi

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #101029

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Colors

The Design

About Frangi Premium Pacáistíocht Chúram Craicinn

Sraith phacáistíochta é Frangi Premium do tháirgí cúram craicinn, lena n-áirítear tonóir, lóis, uachtar, uachtar súl, glantóir agus masc. Úsáidtear bláth an fheileastraim mar mhóitíf lárnach agus tá sé le feiceáil ar gach pacáiste. Tá an lógó cruthaithe go soladach i gcaipín aicrileach sioctha. Aithrisíonn stríoca ingearacha gais plandaí agus tugann siad féiniúlacht chomhroinnte don tsraith. Cuirtear grabhrú mín den fheileastram idir na stríoca. Úsáidtear aicrileach sioctha, gloine mháite agus PE do na táirgí éagsúla. Tá spúnóg an uachtair agus an caipín suathaireachta don uachtar súl cruthaithe i gcló an fheileastraim freisin.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Frangi Premium Pacáistíocht Chúram Craicinn Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Frangi Premium Pacáistíocht Chúram Craicinn ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Frangi Premium Pacáistíocht Chúram Craicinn a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensions & Packaging: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tags: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Production Technology: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Research: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiration: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Project Duration: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Operation Flow: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Team Members: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie