Hopapops Bia Sneaiceanna Sláintiúil by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.
IarannPacáistíocht· 2020
Hopapops Bia Sneaiceanna Sláintiúil
Client: Depot Creative
Duais Iarainn A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
- Verify Award Status for #101038
The Design
About Hopapops Bia Sneaiceanna Sláintiúil
Tascanna tionscadail: Ainmniú, cruthú branda agus dearadh pacáistithe do shíolta lile uisce popped, dírithe ar thomhaltóirí SAM. Ba é an dúshlán ná conas margadh a fháil nár ghá trácht ar an bpríomh-chomhábhar, síolta lile an uisce. An réiteach, chun díriú ar scairt seilf, ordlathas faisnéise simplí agus amhairc comhábhar feiceálach. Tiomáineann an léaráid, a dhéanann suas tosaigh agus cúl an phacáistithe, an táirge agus an t-athraitheach blas. Cuireann nádúr míchothrom clóghrafaíocht mharc branda Hopapops preab cheeky leis na pacaí, ag comhlánú an toin spraíúil gutha a chruthaítear don bhranda.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Hopapops Bia Sneaiceanna Sláintiúil Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Hopapops Bia Sneaiceanna Sláintiúil ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Hopapops Bia Sneaiceanna Sláintiúil as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Team Members
- Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator - Image Credits
- Illustrator: Anna Makarova
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