Ugly Monster Pacáistíocht Reoiteog by JBBC Branding Consultancy

Ugly Monster Pacáistíocht Reoiteog by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Ugly Monster Pacáistíocht Reoiteog

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Ugly Monster Pacáistíocht Reoiteog

Is éard atá in Ugly Monster ná pacáistíocht do tháirge reoiteoige a dhéantar sa Téaiváin. Léiríonn an dearadh carachtar glas le dromchla garbh, spreagtha ag an nglaba, toradh a fhástar i mbaile Yanchao. Tugann an glas flúareiseach cuma dhearfach agus bheoga don charachtar. Tá cóimheas neamhchothrom idir an corp agus na cosa, agus níl aon lámha ag an gcarachtar, rud a fhágann go bhfuil an fhoirm greannmhar. Tá an pacáiste 70 mm ar leithead, 195 mm ar fhad agus 20 mm ar airde. Is é is aidhm dó an táirge a chur chun cinn agus aird a tharraingt ar an mbaile beag agus ar a fheirmeoirí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Ugly Monster Pacáistíocht Reoiteog Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ugly Monster Pacáistíocht Reoiteog ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Ugly Monster Pacáistíocht Reoiteog riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.