Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta le Etereo Pte Ltd

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta le Etereo Pte Ltd.

Cré-umhaPacáistíocht· 2020

Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta

le Etereo Pte Ltd

Cliant: Etereo Pte Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

13,702

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #101113

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta

Téacs Leabhair: Is dearadh pacáistithe é Adore do phillíní sláintíochta. Baineann an pacáistiú úsáid as clófhoireann lámhscríofa mar phríomhghné dearaidh chun mothú na hóige agus na beoachta a chruthú. Tá an leagan amach íostach agus suite ar chúlra simplí, ionas go dtarraingítear aird ar théama shláinte na mban. Tá gach paca déanta as scragall alúmanaim atá séalaithe go hiomlán agus a bhfuil dúnadh in-athdhruidte air, rud a ligeann d'úsáideoirí an méid atá de dhíth a thógáil agus an paca a dhúnadh arís chun na pillíní a chosaint ar mhiocróib agus baictéir. Táirgtear trí mhéid, le haghaidh liner bristí, úsáid lae agus úsáid oíche.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Adore Repackaging Feidhm Bhunúsach: Pacáistiú Pillín Sláintíochta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Toisí & Pacáistiú: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Clibeanna: Sanitary Pads, Repackaging, Rebranding, Females
Teicneolaíocht Táirgthe: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Dúshlán Deartha: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Taighde: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspioráid: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Fad an Tionscadail: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Sreabhadh Oibríochta: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Baill Foirne: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng