Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2020
Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí
by Tiger Pan
Client: Jianlibao
Duais Airgid A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí
Is éard atá i Wepop ná pacáistíocht atá deartha do uisce súilíneach torthúil gan siúcra. Tá cruth simplí ar an mbuidéal PET a éiríonn níos caoile i dtreo an bharr. Tugann scannán mata scáileán síoda greim seasmhach agus mothú bog don dromchla. Úsáideann an cló-aghaidh éifeacht picteilíní, agus roinntear gach carachtar ina strócanna ar leithligh a fheidhmíonn mar bhlocanna tógála. Léirítear na torthaí i stíl na popealaíne, le dathanna codarsnacha ard-íonachta a chuireann na ceithre bhlas in iúl. Tá sé mar aidhm ag an bpacáistíocht deoch fholláin a chur i láthair do thomhaltóirí óga.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Jianlibao Wepop Príomhfheidhm: Pacáistíocht Dí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Dimensions & Packaging
- Diameter 67.5mm
Height 213mm - Tags
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Production Technology
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Research
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Inspiration
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Operation Flow
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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