Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille

Téacs an Leabhair: Is dearadh pacáistíochta é Hanwu Liquan 1974 do shraith biotáille Síneach. Tá an buidéal déanta de ghloine reoite dhearscnaithe le mionsonraí óir rósta, agus tá an caipín agus an chlib déanta de mhiotal. Tá dath gorm an bhuidéil bunaithe ar jade ó Ríshliocht Han. Is iad dhá dhragan, bunaithe ar phatrúin dragan Ríshliocht Han, príomhghné amhairc an dearaidh. Leanann an cruth agus an struchtúr stíl mhionleagáiste nua-aimseartha. Tomhaiseann an bosca pacáistíochta 88 mm ar fhad, 88 mm ar leithead agus 227.5 mm ar airde. Cuireann an dearadh cultúr traidisiúnta na Síne i láthair i bhfoirm chomhaimseartha.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hanwu Liquan 1974 Feidhm Bhunúsach: Pacáistíocht Biotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging: The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags: Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology: The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge: In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration: Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration: The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow: The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members: Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019