Yuyuan Road Baijiu Pacáistíocht Bhiotáille by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Pacáistíocht Bhiotáille by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Yuyuan Road Baijiu Pacáistíocht Bhiotáille

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #102183

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Pacáistíocht Bhiotáille

Is dearadh pacáistíochta é Yuyuan Road Baijiu do bhiotáille Síneach a tháirgtear i mbaile Maotai, cúige Guizhou. Tá inspioráid an dearaidh bunaithe ar Yuyuan Road, sráid stairiúil i Shanghai, agus ar an bpríomhfhoirgneamh ar an tsráid sin. Léiríonn an lógó eilimint den Paramount, foirgneamh sainchomharthaíochta agus siombail chultúrtha i Shanghai. Tá an bosca seachtrach déanta as plaistigh athchúrsáilte, tá an buidéal déanta as cré-earraí le péint spraeála óir, agus tá an clúdach déanta as plaisteach. Tomhaiseann an bosca 100 x 100 x 290 milliméadar. Tá sé mar aidhm ag an bpacáistíocht cultúr Shanghai a chur in iúl do thomhaltóirí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yuyuan Road Baijiu Pacáistíocht Bhiotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yuyuan Road Baijiu Pacáistíocht Bhiotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yuyuan Road Baijiu Pacáistíocht Bhiotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019