Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.
ÓrPacáistíocht· 2020
Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian
Client: Bloom GmbH Nürnberg
Duais Óir A' Design Award Winner in Pacáistíocht Category
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The Design
About Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian
Sna meánaoiseanna, lig grúdlanna áitiúla a n-aois beorach i níos mó ná 600 bliain d'aois siléir ghearrtha carraige faoi chaisleán Nuremberg. Ag onóir na staire seo, tugtar léargas barántúil ar phacáistiú an “AEcht Nuernberger Kellerbier” in am. Taispeánann an lipéad beorach líníocht láimhe den chaisleán ina shuí ar charraigeacha agus bairille adhmaid sa cellar, frámaithe ag clónna de chineál seanré. Tugann an lipéad séalaithe le trádmharc na cuideachta "St. Mauritius" agus an corc coróin daite copair ceardaíocht agus muinín.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Tucher AEcht Nuernberger Kellerbier Dearadh Pacáistithe Beorach Bavarian mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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