New Vision Pacáistíocht Sú Torthaí by Ye Wang and Wei Chen

New Vision Pacáistíocht Sú Torthaí by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2020

New Vision Pacáistíocht Sú Torthaí

by Ye Wang and Wei Chen

Client: Nanpai Farm

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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The Design

About New Vision Pacáistíocht Sú Torthaí

Is sraith pacáistíochta sú torthaí é New Vision atá deartha do fheirm torthaí. Tá gréagán sainiúil torthaí ar iompar ag gach buidéal, cruthaithe le bogearraí dearaidh agus táirgthe trí phróiseas priontála léasair. Aistríonn na grafaicí saibhreas cothaithe an tsú go foirmeacha simplí amhairc atá éasca a chuimhneamh. Tá sé beartaithe go seasfadh an tsraith amach ó phacáistíocht shúnna traidisiúnta ollmhargaidh, sa chaoi go bhféadfadh custaiméirí gach cineál a aithint agus a shainaithint go tapa. Tá gach buidéal 220 milliméadar ar airde agus 64 milliméadar ar trastomhas.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh New Vision Pacáistíocht Sú Torthaí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh New Vision Pacáistíocht Sú Torthaí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh New Vision Pacáistíocht Sú Torthaí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd