Mau Príomhfheidhm: Pacáistíocht Cumhráin by Moe Nakagawa

Mau Príomhfheidhm: Pacáistíocht Cumhráin by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2020

Mau Príomhfheidhm: Pacáistíocht Cumhráin

by Moe Nakagawa

Client: Moe Nakagawa

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Príomhfheidhm: Pacáistíocht Cumhráin

Is dearadh pacáistíochta é Mau do chumhrán céarach a bhfuil a inspioráid bunaithe ar thraidisiún na Seapáine. Ciallaíonn an t-ainm Mau ag damhsa agus tú ar snámh, agus is iad boige agus éadroime an téama. Coinnítear an cumhrán i bhfeadán páipéir déanta as washi, páipéar traidisiúnta Seapánach. Cuireann teagmháil de dhathanna uisce ar an washi carachtar caoin an chumhráin in iúl. Tá cion íseal uisce sa chumhrán céarach, mar sin is féidir an pacáiste a dhéanamh as páipéar amháin, gan plaisteach ar bith. Tá an cumhra bog dírithe ar dhaoine a mheasann go bhfuil cumhráin alcólbhunaithe ró-láidir.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mau Príomhfheidhm: Pacáistíocht Cumhráin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mau Príomhfheidhm: Pacáistíocht Cumhráin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mau Príomhfheidhm: Pacáistíocht Cumhráin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)