Oulevi Packaging Design Pacáistíocht Beorach by Zhangyong Hou

Oulevi Packaging Design Pacáistíocht Beorach by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2021

Oulevi Packaging Design Pacáistíocht Beorach

by Zhangyong Hou

Client: Oulevi

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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The Design

About Oulevi Packaging Design Pacáistíocht Beorach

Is dearadh pacáistíochta é Oulevi don bheoir bhairille. Is canna cruach dhosmálta é an coimeádán le hábhar glan aon lítear agus méid forbartha cothrom 274 mm ar fhad agus 193 mm ar airde. Is é an ghraific chlóite cruth gloine beorach. Léiríonn na léaráidí bunús na n-amhábhar, is iad sin eorna ón Astráil, giosta ó thuaisceart na hEorpa agus leannlus ó Mheiriceá Thuaidh. Cuidíonn siombail na gloine le tomhaltóirí an branda a aithint ó chian. Is é aidhm an dearaidh scéal an táirge a chur i láthair go soiléir ar an tseilf.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Oulevi Packaging Design Pacáistíocht Beorach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Oulevi Packaging Design Pacáistíocht Beorach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Oulevi Packaging Design Pacáistíocht Beorach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou