Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála by Yang Zhang

Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2021

Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

10,808

Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála

Téacs Leabhair: Is pacáiste páipéir é Pacáistiú Mi Transformers Optimus Prime a dearadh do bhréagán bloic tógála. Taispeánann tosach an bhosca an táirge cóimeáilte, ionas go bhfuil an cruth agus na páirteanna inaistrithe soiléir do cheannaitheoirí. Léiríonn an stíl mhionaíoclach agus an scéim dathanna carachtar an bhréagáin. Tá feidhmeanna taispeántais agus pacáistithe comhcheangailte i struchtúr amháin. Osclaíonn an clúdach uachtarach chun málaí sraitheanna bloic a nochtadh. Osclaíonn an bosca íochtair go dtí an dá thaobh agus foirmíonn sé boscaí stórála ar leithligh. Is féidir na páirteanna a shórtáil de réir cineáil, agus is féidir an bosca a athúsáid le haghaidh stórála laethúla.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Mi Transformers Optimus Prime Packaging Feidhm Bhunúsach: Pacáistiú Bréagáin Bloic Tógála as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao