Birds and Coffee Pacáistiú by Kristina Pacesaite

Birds and Coffee Pacáistiú by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2021

Birds and Coffee Pacáistiú

by Kristina Pacesaite

Client: Kavos gurmanai

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Birds and Coffee Pacáistiú

Tá pacáistiú ceart tuillte ag gach táirge. Tríd an bpacáistiú seo a fhorbairt, chuidigh an dearthóir le cuideachta rósta caife rathúil dul i dteagmháil le daoine nua a bhfuil luach acu ar chaife ardchaighdeáin agus a bhfuil suim acu dá bhunús. Trí chuma nua an phacáistithe a sholáthar, bhí an dearthóir ag iarraidh luach an chaife lámhdhéanta a thagann ó beagnach gach mór-roinn a fheabhsú. Bhí an cinneadh chun léaráidí éan de gach tír a úsáid bunaithe ar a nádúr galánta agus freisin ar mhothú lámhdhéanta a thugann siad don táirge deiridh. Freastalaíonn páipéar kraft agus dath donn dorcha domhain ar na léaráidí ar an gcuspóir céanna freisin.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Birds and Coffee Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Birds and Coffee Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Birds and Coffee Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite