The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris by Birger Linke

The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris by Birger Linke is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2021

The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris

by Birger Linke

Client: Birger Linke Design

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris

Is amhlaidh gur fhorbair an chuideachta bhiteicneolaíochta Eilvéiseach Livinguard teicstíl le haghaidh masc in-athúsáidte a dhí-ghníomhaíonn agus a dhíothaíonn baictéir, fungais agus víris (Covid 19 san áireamh) ar theagmháil. Tugtar an smaoineamh seo chun beatha sa phacáistiú: Tagann an masc i bpacáiste steiriúil. Beoann stráice plaisteach ceangailte – nuair a shleamhnaítear suas agus síos é – léiriú grafach de víreas atá á ithe le linn an phróisis, rud a chuireann greann atá géarghá leis leis na laethanta éadóchasacha. Chun meascadh na masc i measc bhaill an teaghlaigh, agus dá bharr sin tras-éilliú, a sheachaint, tagann fáiscíní coigeartaithe de dhathanna éagsúla i muinchille ar leith chun gach masc a shaincheapadh.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh The Mask That Ate The Virus Príomhfheidhm: Masc a Dhíothaíonn Víris a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography