Léim go dtí an t-ábhar
Cascahuin Buidéal Tequila le Humberto Garcia

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Cascahuin Buidéal Tequila le Humberto Garcia.


AirgeadPacáistíocht· 2021

Cascahuin Buidéal Tequila

le Humberto Garcia

Cliant: Tequila Cascahuín

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

16,212

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #110322

Dathanna

An Dearadh

Maidir le Cascahuin Buidéal Tequila

Is buidéal é Cascahuin atá deartha do tequila. Athraíodh béal, fáinne agus muineál an bhuidéil ionas go n-oibríonn an córas séalaithe le stopallán corc. Cuirtear siombail an bhranda i mbardhealbhú ard ar an muineál, rud a thugann séala sainiúil don phacáistiú. Táirgtear an coimeádán gloine trí mhúnlú séidte, agus gloine sóidiam-chailciam mar bhunábhar. Déantar an stopallán as gráinní nádúrtha corc roghnaithe atá dúchta le lí glasraí den chaighdeán bia. Tá an buidéal 70 faoi 70 faoi 260 milliméadar. Tarraingíonn an dearadh inspioráid ó cheardaíocht réamh-Hispanach, ó ábhair agus ó léamh na réaltaí.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Cascahuin Buidéal Tequila Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Cascahuin Buidéal Tequila ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Cascahuin Buidéal Tequila a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Toisí & Pacáistiú
the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Clibeanna
design, product design, graphic design, art direction, tequila, bottle, visual design
Teicneolaíocht Táirgthe
The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Dúshlán Deartha
One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Taighde
The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspioráid
The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Fad an Tionscadail
The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Baill Foirne
Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Creidiúintí Íomhá
All photos: Irving Jimenez & Humberto Vanhuten

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