Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Oink Pacáistiú le Studio 33.

AirgeadPacáistíocht· 2021

Oink Pacáistiú

le Studio 33

Cliant: Sin Ravnice

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

33,850

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #110499

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Oink Pacáistiú

Chun infheictheacht margaidh an chliaint a chinntiú, roghnaíodh cuma spraíúil agus mothú spraíúil. Siombailíonn an cur chuige seo gach ceann de na cáilíochtaí branda, bunaidh, delicious, traidisiúnta agus áitiúil. Ba é an príomhsprioc a bhaineann le pacáistiú táirgí nua a úsáid ná an scéal taobh thiar de phórú muca dubha a chur i láthair do chustaiméirí agus delicacies feola traidisiúnta den chaighdeán is airde a tháirgeadh. Cruthaíodh sraith léaráidí i dteicníc linóghearrtha a thaispeánann an cheardaíocht. Cuireann na léaráidí féin barántúlacht i láthair agus áitíonn siad ar an gcustaiméir smaoineamh ar tháirgí Oink, a mblaiseadh agus a n-uigeacht.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Oink Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Oink Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Oink Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Toisí & Pacáistiú: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Clibeanna: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Teicneolaíocht Táirgthe: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Dúshlán Deartha: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Taighde: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspioráid: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Fad an Tionscadail: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Sreabhadh Oibríochta: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Paitinní: OINK Trademark (2020) Sin Ravnice
Baill Foirne: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Creidiúintí Íomhá: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019