Léim go dtí an t-ábhar
Chinese Mooncake Pacáistiú Bosca Bronntanais le Litete Brand Design

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Chinese Mooncake Pacáistiú Bosca Bronntanais le Litete Brand Design.


ÓrPacáistíocht· 2021

Chinese Mooncake Pacáistiú Bosca Bronntanais

le Litete Brand Design

Cliant: Litete Brand Design

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Pacáistíocht

36,021

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #111173

Dathanna

An Dearadh

Maidir le Chinese Mooncake Pacáistiú Bosca Bronntanais

Is bosca bronntanais é Chinese Mooncake a dearadh do chácaí gealaí a thugtar le linn Fhéile Lár an Fhómhair. Leanann an bosca seachtrach cruth bosca bia traidisiúnta Síneach. Léiríonn maisiú i stíl bróidnéireachta radharc ón aer ar fhéasta ó Ríshliocht Tang, lena n-áirítear ailtireacht adhmaid agus damhsóirí. Tá gach cuid den mhaisiú scartha trí dhísle-ghearradh agus ansin ceangailte le chéile arís, ionas go bhfaigheann an pacáistiú doimhneacht agus sraitheanna. Léiríonn an bosca inmheánach gluaiseachtaí damhsa ó Sciorta an Tuar Ceatha agus Cóta na gCleití, in éineacht le dathanna clasaiceacha Síneacha ar nós corcra ríoga agus glas bambú.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Chinese Mooncake Pacáistiú Bosca Bronntanais Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Chinese Mooncake Pacáistiú Bosca Bronntanais ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Chinese Mooncake Pacáistiú Bosca Bronntanais mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Toisí & Pacáistiú
Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Clibeanna
Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Teicneolaíocht Táirgthe
The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Dúshlán Deartha
The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Taighde
The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspioráid
In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Fad an Tionscadail
The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Sreabhadh Oibríochta
The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Paitinní
Copyrights belong to Langcer Lee, 2020.
Baill Foirne
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Creidiúintí Íomhá
Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.

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